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About Us

A Lender That Understands Your Business
and is on Your Side

Dedicated to
Serving the Home Improvement Industry

You need a reliable lending partner that can get your credit-challenged deals approved. You need simplicity, timeliness, and competency. We get it. We understand you needs because our team is comprised of remodeling and lending professionals with deep ties to the home improvement industry. We have parlayed that experience into a program exclusively focused on serving home improvement professionals.

Get to Know
HomePlus Finance

In 2002, Stanley Zimmerman and John Tonoyan co-founded HomePlus Finance. With a successful track record in the housing and financial service industries, they saw an opportunity to invest in loan portfolios in a way that would provide increased liquidity to the home improvement financing market.

A year later, Bill Simone, Tom Zimmerman, and Steven Duffield joined the organization. Tom and Steven brought more than 20 years of experience in the lending, accounting and financing markets, while Bill brought a unique perspective as an award-winning remodeling contractor and thought leader in the home remodeling industry.

Under their vision and leadership, HomePlus has grown as a finance company dedicated to helping home improvement providers monetize contracts previously lost to credit turndowns. To accomplish this goal, they developed a proprietary formula that ignores credit scores and equity levels.

Today, HomePlus originates and services home improvement loans in 41 states and has provided financing for more than 1,200 home improvement companies, including many of the Qualified Remodeler HIP 200, QR Top 500, and Remodeling 550.


Bill Simone
Chairman of the Board

Steven Duffield
Chief Financial Officer

Tom Zimmerman
Vice President

Jack Maschmeier
Senior Account Executive

Mike Prince
Senior Account Executive

Marinette Mascardo
Loan Processor

Laura Lopez
Loan Processor

Mike Cohen
Marketing Director

Les Bateman
IT Director